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  • Telmar France - the FUTURE of Media Planning
    Strategy and Planning Journey Radio Results Best in a Decade From Telmar Chairman CEO How to Reap the Rewards of Print s Demise Media Guru Q A Connections Planning Media Guru Q A Print Planning Question Media Guru Q A Digital Planning Segmentation Article in MediaPost Media Guru Q A Reach vs Coverage WELCOME TO TELMAR With a new communications channel arising nearly everyday you d think it would be easier not harder to reach today s consumer If you don t catch them while on their couch watching TV then you can catch them through outdoor or radio or print online or wait did they just tweet The challenge is that an increase in channels has also provided an increase in data data that can tell you not only what breakfast cereal someone eats but where they might be inclined to do so wearing what and listening to what on their iPod So where do you start Telmar the only completely data and media neutral advertising software provider offers the latest tools and graphics in data management and applies them to media planning to allow not only for ease of use but for ease of innovation and creativity that leads to real results Whether your company is an advertising agency an advertiser or media owner Telmar s innovative solutions will have an impact on not only your bottom line but your clients as well No strangers to evolution in media Telmar has been at the forefront of creating media software for over 40 years We proudly serve over 10 000 users in 85 countries and work with many of the world s leading advertising agencies publishers broadcasters and advertisers Telmar is the future of media planning Product Spotlight Telmar s Adloc What Can Adloc Do for Me this Year

    Original URL path: http://www.telmar.fr/ (2015-12-30)
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  • About Telmar - Media Software | Telmar France - the FUTURE of Media Planning
    Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home About Telmar TELMAR IS THE FUTURE OF MEDIA PLANNING Telmar provides strategic media planning software and services to both marketers and agencies while also helping media owners improve their ROI through revenue management services Created in 1968 as the world s first media planning software company Telmar s founders recognized the need for media planning and optimization and created the media neutral platform that has fueled the privately held Company s success for 45 years Fully independent Telmar is free to work with the world s leading data suppliers agencies advertisers and sales houses as well as industry committees in all sectors Clients have the benefit of both Telmar s independent perspective and its global experience Telmar has long defined the future of media planning and continues to innovate anticipate client needs and question the status quo The Company offers its global clientele a wide variety of services Software for survey analysis data integration media planning and optimization Integration of new communications channels including social media Revenue management systems for media owners Aggregation and management of media research and survey databases Web based trading systems directly linking buyers and sellers In addition to its software services the company also offers a host of consulting educational and training services to its over 10 000 clients in over 85 countries No matter where they are in the world they all can count on Telmar s core value Clients come first at Telmar WORLD HEADQUARTERS Telmar Group Inc 711 Third Avenue 15th floor New York NY 10017 U S A Tel 1 212 725 3000 Fax 1 212 725 5428 Email Addresses Info wwinfo

    Original URL path: http://www.telmar.fr/about (2015-12-30)
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  • Products and Services for Marketers & Agencies | Telmar France - the FUTURE of Media Planning
    SELLERS Contact javset Products and Services for Marketers Agencies Telmar provides a suite of products and services to help marketers and agencies These tools have been designed to optimize your ROI and to help your clients in turn realize greater benefit from their media buys All of our tools are backed up by our devotion to superb customer service Tools to help you make better media buying decisions Survey Data Analysis ReSearch Guru Extract valuable survey data using a simple keyword interface Crosstabbing TNT Crosstabulation analysis tool Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping P Maps Graphic display of crosstabs Multimedia Advertising Software AdPlus Multi media planning MediaMix Combines different media for a reach frequency MediaPlanner Respondent based media planning Multibasing Data integration technique TV Advertising Software BreakTime for TV The Media Planning Suite for TV Check up Manage and Report General Sales Conditions Promotion Management Suite PROMO Improve the promotion of internal programs within a TV schedule Radio Advertising Software Breaktime for Radio The Media Planning Suite for Radio Outdoor Advertising Software Quantum An Out of Home Media Research Currency System Print

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies (2015-12-30)
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  • Products and Services for Media Sellers | Telmar France - the FUTURE of Media Planning
    a suite of products and services to help media sellers Use our media planning and target analysis software to help find your strength relative to other media enabling you to win clients and ensure they reach their on going campaign goals Revenue Management Software allows you to better value assets whether they be spots billboards or ad pages These tools ensure you have a profitable year Survey Data Analysis ReSearch Guru Extract valuable survey data using a simple keyword interface Crosstabbing TNT Crosstabulation analysis tool Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping P Maps Graphic display of crosstabs Multimedia Advertising Software AdPlus Multi media planning MediaMix Combines different media for a reach frequency MediaPlanner Respondent based media planning Multibasing Data integration technique TV Advertising Software BreakTime for TV The Media Planning Suite for TV Check up Manage and Report General Sales Conditions Promotion Management Suite PROMO Improve the promotion of internal programs within a TV schedule Radio Advertising Software Breaktime for Radio The Media Planning Suite for Radio Outdoor Advertising Software Quantum An Out of Home Media Research Currency System Print Media Advertising Software MediaPlanner Media planning for respondent data Timeplan Weekly audience accumulation system On line Advertising WebPlanner Online advertising campaign analysis tool Revenue Management Adloc Enables stations to solve media buyer requests in a way that saves time maximizes revenue optimizes space and frees overall capacity Deal Pilot Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level Users simulate sales conditions ensuring salespeople conduct profitable negotiations Forecast Optimization Tool that enables users to see a future snapshot of probable client behavior Knowledge Base Collects historical booking data for more comprehensive reporting and better

    Original URL path: http://www.telmar.fr/products-for-media-sellers (2015-12-30)
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  • Contact Telmar | Telmar France - the FUTURE of Media Planning
    Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Contact CONTACT Paris Telmar Peaktime S A S 15 place de la République 3ème étage 75003 Paris France Tel 33 0 1 72 89 03 00 Fax 33 0 1 72 89 03 31 Email Addresses Info info telmarpeaktime fr Sales sales telmarpeaktime fr Service service telmarpeaktime fr Data Info datainfo telmarpeaktime fr http www telmar fr View Larger Map WORLD HEADQUARTERS Telmar Group Inc 711 Third Avenue 15th floor New York NY 10017 U S A Tel 1 212 725 3000 Fax 1 212 725 5428 Email Addresses Info wwinfo telmar com Sales sales telmar com Service wwservice telmar com Data Info datainfoww telmar com http www telmar com Contact Us Region Worldwide North America USA Canada Netherlands South Africa Asia Shanghai Hong Kong United Kingdom France Company Name E mail First name Last name Web Site Phone Number Message Home Careers About Telmar Press Room

    Original URL path: http://www.telmar.fr/contact (2015-12-30)
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  • Media Planning Flexibility | Telmar France - the FUTURE of Media Planning
    with different metrics and differently weighted respondents What do Agencies and Marketers do with all that data Truth is most get optimal power from the data they buy In order to help clients benefit from their investment Telmar offers a number of solutions By properly plugging in and integrating the data you can leverage all the power from each study For example if your radio study only asks interviewees their age and gender but you want to know how much they spend on shoes each year you will want to integrate the radio study with a consumer study With Telmar s Multibasing this can easily be done For Media Sellers Telmar s data management solutions have an immediate effect on their bottom line Sales houses have a ton of internal information much of which they still don t know how to best use With Telmar s Revenue Management Suite sellers can better understand the profitability of each client project demand and price the media accordingly Telmar consistently finds that sales houses from TV stations to Outdoor operators have internal information that can increase their revenues 5 in the first year if they just knew how to use it Let us take all your expensive pretty notes and put them in the right order That s how we ll make music together In order to keep clients sharp in 85 countries Telmar has to be flexible both in its offerings and its solutions Each market has its rules nuances and challenges requiring customized software solutions For example minute by minute data for TV is available in some countries but not others Outdoor billboards are sold individually in some places and only as packages in others But the complexity goes further To calculate Reach and Frequency for Print some countries use probabilities

    Original URL path: http://www.telmar.fr/media-planning-flexibility (2015-12-30)
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  • See a demo of our products and services | Telmar France - the FUTURE of Media Planning
    Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home See a demo of our products and services See a demo of our products and services Because each client has unique needs we want to speak exactly to your media challenges and business goals Please take just a minute to fill out the information below and we will contact you right away We are eager to show you how we can help you Region Worldwide North America USA Canada Netherlands France Asia Shanghai Hong Kong United Kingdom South Africa Company Name E mail First name Last name Web Site Phone Number Message WORLD HEADQUARTERS Telmar Group Inc 711 Third Avenue 15th floor New York NY 10017 U S A Tel 1 212 725 3000 Fax 1 212 725 5428 Email Addresses Info wwinfo telmar com Sales sales telmar com Service wwservice telmar com Data Info datainfoww telmar com http www telmar com Home Careers About Telmar Press

    Original URL path: http://www.telmar.fr/see-a-demo (2015-12-30)
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  • Telmar Appoints Mathieu Floirat Regional Manager for Continental Europe | Telmar France - the FUTURE of Media Planning
    December 2010 Telmar a global supplier of advertising media information software and services today announced that Mathieu Floirat has been appointed Regional Manager for Continental Europe M Floirat will retain his position in Paris as Executive Director Telmar Peaktime SAS Effective immediately M Floirat will assume management responsibility for Telmar s Continental European Division M Floirat s successes in Telmar s French operation including his proven leadership and management skills over his 10 year tenure with the firm make him the ideal choice for this position M Floirat continues to report to Stanley P Federman Chairman and CEO of Telmar Group Inc Federman said of his appointment Mathieu has been a major contributor to Telmar s success With his technical knowledge driving force and dedication to the business Mathieu was the natural choice to lead the team in Continental Europe In addition to M Floirat s management responsibilities for Telmar Paris and Continental Europe he will be technical champion for Telmar s TV Planning and Revenue Management systems throughout the Company s world wide operation An expert in the Yield Revenue Management systems and a seasoned media professional M Floirat will continue to expand Telmar s operation by introducing its full suite of products including Multibasing Outdoor Internet ROI and media and research consultancy services throughout the Region About Telmar Telmar is a world wide leading supplier of advertising and media information software and services Telmar s 10 000 users across 85 countries include many of the world s leading advertising agencies digital and print publishers broadcasters and advertisers For advertisers and advertising agencies Telmar provides software for survey analysis data integration media planning and optimization and more For digital and print publishers broadcasters and outdoor operators Telmar offers the ability to collect store and manage media research for media

    Original URL path: http://www.telmar.fr/telmar-appoints-mathieu-floirat-regional-manager-for-continental-europe (2015-12-30)
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