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  • admin | Telmar France - the FUTURE of Media Planning
    about how many people were in a particular stadium for a particular game See the latest results here Filed under Big Ideas Media Guru Bytes Tagged with Soccer World Cup 2010 Update Posted by admin on June 28 2010 Leave a Comment Fan Fest Venues 260 000 people Elkah Stadium Soweto 40 000 InnesFree Park Sandton 20 000 Grand Parade Cape Town 20 000 Centurion Cricket Ground Pretoria 30 000 New Beach Durban 25 000 Mangaung Outdoor Sports Centre Bloemfotein 20 000 Bergvlam High School Nelspruit 30 000 Bergvlam High School Port Elizabeth 25 000 Polokwane Cricket Club Polokwane 30 000 Fields College Rustenburg 20 000 Top 3 Viewed Matches SA vs Mexico 13 605 000 Italy vs Paraguay 11 658 000 Uruguay vs France 11 487 000 Soccer World Cup 2 1 Update 25 June 2010 Probably the most talked about event since the 1994 elections is underway Did it have the impact that people were expecting Well in South Africa on the afternoon of Friday 11th soccer is pretty much all that was happening A fortunate few 84 000 were able to attend the opening ceremony and the SA vs Mexico match at Soccer City A high percentage of the rest of the country was watching the event at either one of the Fan Fest venues or on television In South Africa at the peak of the viewing 17 30 an estimated 10 421 million individuals 4 years were watching the game on television at home This does not include the many thousands who watched at friends restaurants pubs and other central venues The match took 86 90 share of all television viewing between 16 00 and 18 00 Over 6 million people watched the opening ceremony 2010 South Africa vs Mexico SABC 1 Viewer Profile Date Time Match Venue Stage 1 Jun 11 4 00pm SA local South Africa 1 1 Mexico Soccer City Johannesburg Group A 2 Jun 11 8 30pm SA local Uruguay 0 0 France Green Point Cape Town Group A 4 Jun 12 1 30pm SA local Korea Republic 2 0 Greece Nelson Mandela Bay Port Elizabeth Group B 3 Jun 12 4 00pm SA local Argentina 1 0 Nigeria Ellis Park Johannesburg Group B 5 Jun 12 8 30pm SA local England 1 1 USA Royal Bafokeng Rustenburg Group C 6 Jun 13 1 30pm SA local Algeria 0 1 Slovenia Peter Mokaba Polokwane Group C 8 Jun 13 4 00pm SA local Serbia 0 1 Ghana Loftus Versfeld Tshwane Group D 7 Jun 13 8 30pm SA local Germany 4 0 Australia Durban Durban Group D 9 Jun 14 1 30pm SA local Netherlands 2 0 Denmark Soccer City Johannesburg Group E 10 Jun 14 4 00pm SA local Japan 1 0 Cameroon Free State Bloemfontein Group E 11 Jun 14 8 30pm SA local Italy 1 1 Paraguay Green Point Cape Town Group F 12 Jun 15 1 30pm SA local New Zealand 1 1 Slovakia Royal Bafokeng Rustenburg Group F 13 Jun 15 4 00pm SA local Côte d Ivoire 0 0 Portugal Nelson Mandela Bay Port Elizabeth Group G 14 Jun 15 8 00pm SA local Brazil 2 1 Korea DPR Ellis Park Johannesburg Group G 15 Jun 16 1 30pm SA local Honduras 0 1 Chile Mbombela Nelspruit Group H 16 Jun 16 4 00pm SA local Spain 0 1 Switzerland Durban Durban Group H 17 Jun 16 8 30pm SA local South Africa 0 3 Uruguay Loftus Versfeld Tshwane Group A 20 Jun 17 1 30pm SA local Argentina 4 1 Korea Republic Soccer City Johannesburg Group B 19 Jun 17 4 00pm SA local Greece 2 1 Nigeria Free State Bloemfontein Group B 18 Jun 17 2 30pm 8 30pm SA local France 0 2 Mexico Peter Mokaba Polokwane Group A Filed under Media Guru Bytes Tagged with Telmar s First Client in Cameroon Posted by admin on May 28 2010 Leave a Comment Telmar has the pleasure of welcoming IMPACT MEDIA While Telmar has had clients in Africa for 25 years including South Africa Zimbabwe Nigeria and Kenya IMPACT MEDIA is the Company s first francophone African client As such they will be served by Telmar s Paris office Mathieu Floirat Executive Director of TelmarPeaktime France said Telmar will load IMPACT MEDIA s proprietary studies in radio and television while providing them with media planning advertising software IMPACT will be able to analyze and optimize their data giving them a sizable competitive advantage in Cameroon Filed under Telmar News Tagged with Gordon Patterson Group Managing Director of SMG Starcom MediaVest Group honoured as Advertising Achiever of the Year at this year s AdReview Awards Posted by admin on May 28 2010 Leave a Comment Marketingweb 29 April 2010 Congratulations to Gordon Patterson Group Managing Director of SMG Starcom MediaVest Group who was honoured as Advertising Achiever of the Year at this year s AdReview Awards Apart from driving the successful SMG media group as Vice President of the Audit Bureau of Circulations ABC Patterson has made massive contributions to innovation and maintenance of print audit standards at in the ABC Over the past decade both in terms of quality and accessibility of data Patterson s influence has resulted in a significant and positive impact on print media planning in South Africa Read more Filed under Telmar News Tagged with PRODUCT UPDATE ReSearch GURU brings you Ready Reports Posted by admin on May 28 2010 Leave a Comment Ready Reports available on ReSearchGURU allows users to create their own customized reports Then next time they login Guru generates prepared reports and graphs meeting their exact needs Since Agencies and sales houses obviously benefit from this new feature We also see great benefits for our research company clients who upload new will now be able to upload and distribute new studies themselves Read more Filed under Telmar News Tagged with The Usual Suspects The Optimum TV Strategy and Planning Journey Posted by admin on May 26

    Original URL path: http://www.telmar.fr/author/admin (2015-12-30)
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  • World Cup TV viewership results… | Telmar France - the FUTURE of Media Planning
    Netherlands New Zealand Niger Northern Ireland Pakistan Peru Philippines Poland Portugal Puerto Rico Qatar Rep of Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset World Cup TV viewership results Posted by admin on Wednesday July 14 2010 Leave a Comment Congratulations to Spain on their exciting World Cup victory over Holland Want to know how many people were watching Find answers to all your World Cup viewership questions here Share and Enjoy Filed under Big Ideas Media Guru Bytes Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent Comments Categories Big Ideas Media Guru Bytes Telmar News Archives February 2011 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 Home Careers About Telmar Press Room Contact eTelmar AMIC com International Africa Asia Australia Europe North America South America Media Planning Products and Services for Marketers

    Original URL path: http://www.telmar.fr/world-cup-tv-viewership-results (2015-12-30)
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  • Telmar South Africa shares World Cup attendence results | Telmar France - the FUTURE of Media Planning
    Martinique Mexico Montenegro Netherlands New Zealand Niger Northern Ireland Pakistan Peru Philippines Poland Portugal Puerto Rico Qatar Rep of Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Telmar South Africa shares World Cup attendence results Posted by admin on Wednesday July 14 2010 Leave a Comment Curious about how many people were in a particular stadium for a particular game See the latest results here Share and Enjoy Filed under Big Ideas Media Guru Bytes Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent Comments Categories Big Ideas Media Guru Bytes Telmar News Archives February 2011 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 Home Careers About Telmar Press Room Contact eTelmar AMIC com International Africa Asia Australia Europe North America South America Media Planning Products and Services for Marketers and Agencies Crosstabbing Crosstabbing

    Original URL path: http://www.telmar.fr/telmar-south-africa-shares-world-cup-attendence-results (2015-12-30)
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  • Soccer World Cup 2010 Update | Telmar France - the FUTURE of Media Planning
    ceremony and the SA vs Mexico match at Soccer City A high percentage of the rest of the country was watching the event at either one of the Fan Fest venues or on television In South Africa at the peak of the viewing 17 30 an estimated 10 421 million individuals 4 years were watching the game on television at home This does not include the many thousands who watched at friends restaurants pubs and other central venues The match took 86 90 share of all television viewing between 16 00 and 18 00 Over 6 million people watched the opening ceremony 2010 South Africa vs Mexico SABC 1 Viewer Profile Date Time Match Venue Stage 1 Jun 11 4 00pm SA local South Africa 1 1 Mexico Soccer City Johannesburg Group A 2 Jun 11 8 30pm SA local Uruguay 0 0 France Green Point Cape Town Group A 4 Jun 12 1 30pm SA local Korea Republic 2 0 Greece Nelson Mandela Bay Port Elizabeth Group B 3 Jun 12 4 00pm SA local Argentina 1 0 Nigeria Ellis Park Johannesburg Group B 5 Jun 12 8 30pm SA local England 1 1 USA Royal Bafokeng Rustenburg Group C 6 Jun 13 1 30pm SA local Algeria 0 1 Slovenia Peter Mokaba Polokwane Group C 8 Jun 13 4 00pm SA local Serbia 0 1 Ghana Loftus Versfeld Tshwane Group D 7 Jun 13 8 30pm SA local Germany 4 0 Australia Durban Durban Group D 9 Jun 14 1 30pm SA local Netherlands 2 0 Denmark Soccer City Johannesburg Group E 10 Jun 14 4 00pm SA local Japan 1 0 Cameroon Free State Bloemfontein Group E 11 Jun 14 8 30pm SA local Italy 1 1 Paraguay Green Point Cape Town Group F 12 Jun 15

    Original URL path: http://www.telmar.fr/soccer-world-cup-2010-update (2015-12-30)
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  • Media Guru Q&A- “Connections” Planning | Telmar France - the FUTURE of Media Planning
    Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Guru Q A Connections Planning Posted by sarah on Tuesday June 22 2010 Leave a Comment Question I want to more formally embrace and practice connections planning Do you have any resources or recommendations on where to learn best practices and tactics to help a media team start thinking with a connections planning mindset Answer The Guru believes Connections Planning is a new agey term for the not so new concept of strategic planning and account planners going back over 20 years to some concepts out of Saatch Saatchi in London It s about focusing on consumers and their consumption behavior s intersection with media rather than more narrowly on their media behavior The greater ability of the internet to facilitate this approach is likely the driver of the new popularity and nomenclature You will find many online references Share and Enjoy Filed under Media Guru Bytes Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent Comments Categories Big Ideas

    Original URL path: http://www.telmar.fr/media-guru-qa-connections-planning (2015-12-30)
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  • From Telmar Chairman & CEO: How to Reap the Rewards of Print’s Demise | Telmar France - the FUTURE of Media Planning
    Paris in August or Denver over Christmas has felt the sting of this reality The value of a seat changes depending on the time of travel destination and the number of days until takeoff Airlines greatly increase their rates as a result of their RM otherwise known as yield solutions How does this relate to media Seats are perishable just as are spots ads or banners Therefore in the media business RM solutions help businesses free up ad space and increase revenue for any media Moreover RM solutions can help publishers and advertising agencies negotiate more effectively adding more value to both parties No human mind could possibly track all the demands and cancellations of every client over time Even if you think you can you often provide inflated discounts to certain clients while wrongly punishing others RM systems record behavior make projections and offer pricing models based on constantly updated information The result is that loyal clients will be rewarded and receive discounts based on actual versus perceived value For example let s say Client A buys 10 percent of the available ad space early in a TV season but always cancels 3 percent at the last minute Let s say Client B will pay more and rarely cancels Our solutions will warn the sales house not to accept the first offer of Client A in order to retain some of the ad space for B How can this apply to new technology The iPad soon to be accompanied by various other fancy handheld ways of consuming the work of publishers will force publishers to adapt quickly The Economist has been successfully making the transformation it remains a subscription only publication and has the most subscribers of any online publication via the iPad In fact the magazine is willing to go 100 percent digital if that s what the world demands At a media conference in 2009 The Economist announced its uncertainty about maintaining a print addition in five years This means that all revenue will have to come from subscriptions and digital advertising RM can help the magazine through digital channels as successfully as it can via print Apple s iPad and other devices may even provide better tracking information making the system s recommendations that much more powerful Advertisers will always want to be where there are eyeballs and credit cards and these are both still everywhere Loyal affluent readers remain glued to The Economist RM solutions can help online publishers quantify the value of their advertising across all media from banner ads to pay per click ads Their ad space still has value and adding other metrics allows us to simply deepen the solution All the demands for ad space are fed directly into the system updating constantly and reallocating the ads to ensure that reach goals are met In this sense online media becomes more like television With more immediate feedback on readership similar to overnight ratings publishers and advertisers will be able to know

    Original URL path: http://www.telmar.fr/from-telmar-chairman-ceo-how-to-reap-the-rewards-of-prints-demise (2015-12-30)
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  • Radio Results Best in a Decade | Telmar France - the FUTURE of Media Planning
    June 8 2010 Leave a Comment On June 2nd Mediapost emailed a brief entitled Radio Results Best in a Decade Why this increase 5 Reasons Reason 1 Control Image Increasingly brands are losing control of their message as consumers speak up on line create ads and define brands themselves Traditional media like radio provides a valuable platform for brand managers eager to build and sustain an image Reason 2 Association Control Related to number 1 brands can place themselves on stations and day parts that not only reach their target but sustain a certain image Tiffany s for example on a classical music station On the web everything gets mixed in together Luxury next to Pepsi Reason 3 Back to What We Know In times of crisis people tend to go back to what they know Traditional media buys bring comfort in crumbling times Reason 4 Internet Still Hard to Measure Agencies still not sure exactly how internet helps a brand but they know it does something Radio is well studied folks know what they re getting Reason 5 Internet Revives Radio Increasingly people are listening to Internet or streaming radio Even though most of this listening is not yet measured Many markets still use diary and ask very few questions related to web listening such as where did you listen But the fact remains the radio is still playing Given this resurgence of investment in traditional media clearly old school media planning reach frequency etc still has a place alongside of it s new more talked about cousin new metrics such as impact etc Whatever new planning metrics we add clearly advertisers don t yet want us to abandon media fundamentals To read the original article click below Click to read this article on the MediaPostPublications com website Share

    Original URL path: http://www.telmar.fr/radio-results-best-in-a-decade (2015-12-30)
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  • The Usual Suspects – The Optimum TV Strategy and Planning Journey | Telmar France - the FUTURE of Media Planning
    was well received by the industry and is summarised below Many of you will remember the 1995 movie The Usual Suspects It s about five men who are hauled into the New York police station because a crime was committed and they are the usual suspects No doubt you are asking yourself What on earth has this got to do with media strategy and planning The movie was hailed for its brilliance in leaving crucial questions unanswered inspiring viewers to revisit it and try to connect the dots The big question is who s the one controlling everything Overall one is left with a strong sense of all is not as it seems In the same way our ever evolving TV environment is so much more than it seems on the surface The question is What are we going to do about it How should we approach our strategic thinking and media planning Very basically in this constantly changing and sensitive economic environment we still need to follow our usual cyclic strategic process as follows Marketing and Advertising requirements Media Brief Media Strategy based on research and media insights Media Plan including sponsorship Local Implementation buying negotiations monitoring of media plan Financial Management Media Review Evaluation of Results reapply learnings However before coming up with solutions we need to take into account the usual technical suspects which include Working with Targets Planning vs Marketing target markets Universe samples and weighting Timing Seasonality source periods forecasting down weighting Objectives Reach Frequency Ratings 000 CPP CPT Implementing TV plans Delivery The implications and how to manage these and other technical suspects was discussed illustrated with practical examples In conclusion we are experiencing ongoing changes in our TV environment There have been changes to methodologies which are making life very challenging for us

    Original URL path: http://www.telmar.fr/the-usual-suspects-the-optimum-tv-strategy-and-planning-journey (2015-12-30)
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