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  • TV Advertising Software | Telmar France - the FUTURE of Media Planning
    Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies TV Advertising Software TV Advertising Software With some markets watching an average of 30 hours week TV is still King Just as each King had his territory each market has its own TV system Each station needs to be able to show the relative strength of its properties Each break has a value and that value differs by brand and target group Depending on the market s needs and standards users can optimize spot plan analyze ebb and flow and or ensure that GRP goals are achieved Telmar knows that TV planning needs offer differ between markets and therefore ensures that each market has a system that meets the needs of the market TV systems functionality extends depending on data availability and market norms BreakTime for TV The Media Planning Suite for TV Check up Manage and Report General Sales Conditions Promotion Management Suite PROMO Improve the promotion of internal programs within a TV schedule Featured Product Consulting Telmar s international recognized research team continually

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/tv-advertising-software?cat=tv&type=seller (2015-12-30)
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  • Outdoor Advertising Software | Telmar France - the FUTURE of Media Planning
    Qatar Rep of Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Outdoor Advertising Software Outdoor Advertising Software Outdoor operators have more and more variety of properties to sell That s why Telmar outdoor systems embrace digital outdoor street furniture and anything else that can be considered Out of Home Clients benefit from the research team s world renowned thought leadership and sophisticated tools including GIS mapping Telmar s recent Alliance with Outdoor specialist Cuende Infometrics in Spain has allowed both companies to offer operators and agencies even more robust systems around the world Quantum An Out of Home Media Research Currency System Featured Product Consulting Telmar s international recognized research team continually provides solutions to media challenges in all sectors Read More Mathieu Floirat Appointed Regional Manager for Telmar Continental Europe Home Careers About Telmar Press Room Contact eTelmar AMIC com International Africa Asia

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/outdoor?cat=outdoor&type=seller (2015-12-30)
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  • Print Media Advertising Software | Telmar France - the FUTURE of Media Planning
    Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Print Media Advertising Software Print Media Advertising Software Publishers both digital and print need to demonstrate to agencies and advertisers the medium s contribution to the client s overall plan The publication might add reach exclusive reach or simply offer a better mix than the client s existing plan Publishers can enter clients existing plans in one schedule and then create a new schedule with their publication to show the lift What If analysis can be used to demonstrate the contribution of multiple insertions and the negative impact of removing insertions Users can easily customize the screen based on preferences create on the fly prototypes for publications not yet measured and see a combined result for magazines and newspapers along with their associated websites Time planning can also be used to show reach build over an extended period due to pass along readership doctor s offices etc MediaPlanner Media planning for respondent data Timeplan Weekly audience accumulation system Featured Product Quantum Powered by CUENDE Infometrics S A

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/print-media?cat=print&type=seller (2015-12-30)
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  • Multimedia Advertising Software | Telmar France - the FUTURE of Media Planning
    Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Multimedia Advertising Software Multimedia Advertising Software Even though media sellers most often sell relative to other similar properties e g Vogue sells against Elle with Telmar sellers create more opportunity by selling relative to all media For example the greatest threat to a publisher could be an outdoor kiosk and vice versa Therefore by opting for a multi media package sales houses open themselves up to tell a broader story about the contribution of their media Arguing for a greater budget for the medium as a whole might be a better strategy than simply trying to grab a piece of what was already allocated to a direct competitor Clients can accomplish this by either using data integration or already combined data sets to sell and optimize across all media Or they can conduct simple media mixes without syndicated data AdPlus Multi media planning MediaMix Combines different media for a reach frequency MediaPlanner Respondent based media planning Multibasing Data integration technique Featured Product Quantum Powered by CUENDE Infometrics S

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/multimedia?cat=multimedia&type=seller (2015-12-30)
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  • On-Line Advertising | Telmar France - the FUTURE of Media Planning
    Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies On Line Advertising On Line Advertising Software Even though more money continues to shift on line Internet advertisers are more and more pressed to prove the value of their sites Telmar remains committed to loading any data in your market necessary for you to conduct all digital media selling enabling sellers to understand the value of their property relative to other sites Telmar remains committed to helping new media express their strengths through new metrics Through what Telmar calls Persona Planning users not only access web data but new metrics as well Daily Reach Daily Frequency Sociability Reach Velocity and Receptiveness all play an increasingly important role as consumers increasingly create and carry advertising messages WebPlanner Online advertising campaign analysis tool Featured Product Consulting Telmar s international recognized research team continually provides solutions to media challenges in all sectors Read More Mathieu Floirat Appointed Regional Manager for Telmar

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/web?cat=online&type=seller (2015-12-30)
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  • Data Search | Telmar France - the FUTURE of Media Planning
    Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Data Search Survey Data Analysis Most agencies subscribe to at some syndicated data whether it be local TV numbers print radio outdoor and at least one standard market consumer study Telmar loads thousands of syndicated studies around the world and in multiple languages If an agency or advertiser wants to go deeper than a standard syndicated study Telmar can help design such a study or load any customized proprietary data That proprietary study can then be integrated back into the standard market study For example say Purina wants to study more about how people make their pet food decisions they can conduct a 1000 2000 person survey asking specifically the questions they want answered Telmar can then integrate that study back into the larger market study for their use allowing them the benefits of the full study For example with Telmar s Multi basing technique they can find out what magazines their survey takers are most likely to read without asking 100 questions about magazines ReSearch Guru Extract valuable survey data using a simple keyword interface

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/data-search (2015-12-30)
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  • Crosstabbing | Telmar France - the FUTURE of Media Planning
    Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Crosstabbing Crosstabbing and Segmentation Analysis In order to effectively sell your ad space you need to understand who your medium reaches You also want to be able to demonstrate to buyers that you understand their target audience To go the distance you need to prove that their target audience has an affinity to your medium If your media is measured in syndicated data you can simply subscribe through the data provider and access the data through Telmar If your media is not yet measured you have several options One you can create a prototype of your media using other existing vehicles or two you can load a syndicated study Telmar currently loads over 4000 media studies for Crosstabbing and segmentation and constantly adds new syndicated proprietary studies Find your story Segmentation tools such as CHAID Cluster and Correspondence allow you to look even deeper into targets identifying key groups that might have an affinity with your media For example let s say you re a magazine publisher who reaches only 15 of a brand s target audience With segmentation tools you might be able to show that while your magazine only reaches 15 of the total target audience it reaches 50 of a very hard to reach cluster group within that target Because the tools are so visual your clients will more easily understand the contribution your media makes Of course Telmar staff can assist you with CHAID cluster or correspondence interpretation TNT Crosstabulation analysis tool Featured Product Quantum Powered by CUENDE Infometrics S A Telmar s Quantum Outdoor An OOH

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabbing (2015-12-30)
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  • TNT+ | Telmar France - the FUTURE of Media Planning
    Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Crosstabbing TNT TNT CrossTab Telmar s new TNT Crosstab system is a powerful respondent database analysis tool that facilitates the development of insights into both syndicated and proprietary data TNT offers New Multiple UNDO and REDO option New Combine selected Rows into a single Code New Rename saved Own Codes New Telegraph Plus Graphing with export to PowerPoint Trending of multiple surveys Story Teller reports Instant Media data files for reach frequency Single button Rank reports or cross tabulated formats Electronic code books easy alpha or code search and operation assistance User friendly interface for all coding needs P Maps and Correspondence Analysis Own coding for saving user defined Prototypes Demo and or Vehicle codes for future use Customization capability to create report formats for future use Export to spreadsheets or to other Telmar products Designed by our clients for our clients TNT is an extremely flexible system The program can be used to identify target markets and examine vehicle profiles lifestyle profiles product usage etc TNT is intuitive fast and innovative with all new integrated interfaces that provide quick and easy access to all features Powerful search engine and filter Customizable calculations when comparing different studies User friendly coding for even advanced code strings Prototypes Default style sheets Filtering Highlighting and complete layout customization at the user s fingertips Ability to email and export to Excel from the program N Tile reporting and highlighting Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabbing/tnt (2015-12-30)
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