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  • Segmentation Analysis | Telmar France - the FUTURE of Media Planning
    can ask endless meaningful questions of your media data Let s say you are helping launch a new environmentally friendly cleaning product Who is most likely to buy that product How much do people spend on cleaning products What media do they consume Where do they shop Telmar makes it easy to understand the data you own see patterns and go deeper to see relationships not immediately apparent in an Excel spreadsheet With rich and insightful graphics your data comes to life in multiple dimensions With our visual tools like PMAPS Correspondence CHAID and Cluster clients can see just how different various users are and find untapped potential users PMAPS provides users with a visual presentation of two values plotted along X and y axis For example see how magazines fall relative to age and gender Additional graphics can be added for further illustrative purposes Correspondence mapping shows how brand preferences correspond to various attitudes behaviors and opinions For example people who eat sugar cereals tend not to pay attention to their caloric intake CHAID looks like an organizational chart but shows users which demographics or factors are more relevant for a given target For example the most important factor distinguishing diet cola drinkers from non diet cola drinkers is gender That is the index split between men and women on diet cola is wider than on any other factor including age salary education geographic location or political views CHAID then proceeds to distinguish within each factor finding for example that women who work in cities are 20 times more likely to drink diet cola that suburban housewives CLUSTER goes one step further breaking brand users into mutually exclusive groups For example Empty Nesters Working Moms Athletic Singles Organic Couples These cluster groups can then be used as targets in

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabing-segmentation (2015-12-30)
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  • Chaid Analysis | Telmar France - the FUTURE of Media Planning
    South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Segmentation Analysis Chaid Analysis CHAID Analysis CHAID Chi square Automatic Interaction Detector is used to simplify the process of recognizing significant relationships across product users and demographics when working with large surveys This distinguishing method facilitates immediate and accurate analysis of an extensive set of demographic categories against a desired target CHAID Identifies those characteristics that are key to explaining the variation in responses to a question Produces a tree diagram showing the order and magnitude of effect Could be used for example to identify which characteristics are key to determining whether physicians are high or low prescribers of a new product Has visual impact Results can be exported to a Bitmap file for easy insertion into presentations Simultaneously examines all of the demographics selected their interrelationships and their predictive power of the target This approach goes beyond a simple cross tabulation sorted by index Telmar s CHAID analysis provides a user friendly graphical representation of the statistical data Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results Consulting Consulting Telmar Processing Service TPS Telmar Media Experts Answer Your Questions and Provide You Reports in Just Hours

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabing-segmentation/chaid (2015-12-30)
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  • Cluster Analysis | Telmar France - the FUTURE of Media Planning
    distinct groups each of which has its own set of attitudes behavior patterns and media preferences Cluster analysis groups respondents together so they are as similar as possible within groups yet as different as possible between groups Although most clients segment by Lifestyle or Psychographics it is possible to cluster using any variables you like e g TV programs sporting activities as long as you are using scaled data In the case of Simmons Psychographics respondents are given a score of 1 to 5 depending upon whether they are Far Above Average 1 Above Average 2 Average 3 Below Average 4 or Far Below Average 5 with each psychographic Individuals with similar patterns of responses or scores are then clustered together as shown below Resp 1 Resp 2 Resp 3 Resp 4 Enjoy eating junk food 1 5 1 4 Health foods are for fanatics 1 5 1 5 I take regular exercise 5 1 5 2 I eat less fat these days 4 2 5 2 When should cluster analysis be used Publishers broadcasters and advertising agencies use cluster analysis to target groups of consumers who cannot be defined in simple demographic terms For example an advertiser might wish to reach people with green attitudes or early adopters of technology In each of these cases our target audience would be difficult to define demographically Of course an advertiser could attempt to define early adopters of technology using straight demographics for example by using a definition of ABC1 men aged 18 34 but this method has a number of flaws Some people included in the above definition will have no interest in new technology The above definition excludes early adopters in other demographic groups e g women or people aged 35 and over Cluster analysis enables you to target a

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabing-segmentation/cluster (2015-12-30)
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  • Correspondence | Telmar France - the FUTURE of Media Planning
    Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Segmentation Analysis Correspondence Correspondence Analysis Telmar s Correspondence program offers a pictorial representation of TNT Crosstab data showing items plotted according to correlation Correspondence analysis is a method of identifying the factors that differentiate between people in a market The program is used to understand a market understand users of a brand or to identify potential market gaps Telmar Correspondence Charts for presentation of markets with demographics or the media plan overlaid Provides a full set of statistics to aid quick interpretation of a market Sorting mechanism for choosing lifestyle statements prior to running cluster analysis Offers a Tidy button to delete any unwanted data in one easy action Ability to move data on a chart with or without a line indicating where it came from Exports and save charts in metafile format for use in PowerPoint The following analysis of the Department Store market gives an example of what correspondence mapping can do Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results Consulting Consulting Telmar Processing Service TPS Telmar Media Experts Answer Your Questions and Provide You Reports in Just Hours Home Careers

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabing-segmentation/correspondence (2015-12-30)
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  • P-Maps | Telmar France - the FUTURE of Media Planning
    Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Segmentation Analysis P Maps P Maps and Quad Maps Telmar s innovative P Maps program allows you to plot full color graphs directly from Crosstab All the user has to do is input two columns in Crosstab e g class ABC1 age 15 34 together with a selection of rows e g brands In a matter of seconds P Maps will plot the data as a full color graph with the two Crosstab columns representing the X and Y axes Users can also insert data directly into a P Map P Maps Full colour graphs are produced instantly Represent brand sizes as different sized circles Create maps with 1 column and 2 data items Change the scale of your axis Automatic resize for best fit Zooming and panning facility Import logos and pictures Save your own templates Export the map into PowerPoint or a similar graphics packages An example of a P Map representing the Take Away Food market is shown below Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results Consulting Consulting Telmar Processing Service TPS Telmar Media Experts Answer Your Questions and Provide You Reports in

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/crosstabing-segmentation/p-maps (2015-12-30)
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  • AdPlus | Telmar France - the FUTURE of Media Planning
    and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Multimedia Advertising Software AdPlus ADPlus ADPlus is the easiest program for planning single and mixed media schedules for up to 16 media types Magazines Business Press National Newspapers News Supplements Local Newspapers Network TV Spot TV Cable TV Network Radio Spot Radio Outdoor Direct Mail Directories Specialty Cinema Custom Medium Web Online Subscriber data not required Provide a minimal amount of information for the media vehicles to be used in the plan and ADPlus will build duplication delivery estimates and schedule results automatically However if clients subscribe to some or all of the measured media data needed ADPlus can import media schedules from Telmar applications that take full advantage of measured media data Powerful What If function allows users to see the effect of taking money out of one medium and putting it into another Message impact weighting by media type ADPlus allows Telmar s clients to apply individual estimates for message exposure Both weighted and non weighted results are reported Generate delivery reports for individual media plans and mixed media plans with details by vehicle media type and total schedule plus frequency distribution Graph results quickly and visually evaluate schedules and spending Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results Consulting Consulting

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/multimedia/adplus (2015-12-30)
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  • MediaMix | Telmar France - the FUTURE of Media Planning
    United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Multimedia Advertising Software MediaMix Media Mix Telmar s Media Mix is used to combine schedule delivery results for the different media types Multiple schedules for each media type can be selected to create various combinations and multiple mixed schedule scenarios Schedules may be imported directly from other Telmar programs or the schedule reach frequency may be manually entered Simple user friendly interface Ability to evaluate multiple Media Mix scenarios in a single screen view Print Summary or Detailed Reports Include Frequency Distribution and or N Tile Analysis on the Reports Import media schedules exported from supported Telmar applications Select two or more mix scenarios for reporting Ability to change Duplication between media types Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/multimedia/mediamix (2015-12-30)
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  • MediaPlanner+ | Telmar France - the FUTURE of Media Planning
    user to identify the top publication which contributes the highest solus reach i e the of the audience who not reading any other publication Difference Rank allows you to rank the difference between two target markets in 000s terms or two different years to show year on year comparison A very simple Trend Analysis MediaPlanner for Time The TimePlan module within MediaPlanner is essential for planningseasonal campaigns in order to ensure that the desired coverage and frequencyis achieved within the campaign period We know that some publications are still being read many weeks or months after their cover date It is important for agencies and advertisers to know exactly how their anticipated coverage is spread over time especially for seasonal or coupon advertising The NRS has carried out some research resulting in readership accumulation curves for every title on the NRS TimePlan has been designed to incorporate this data into press planning The user inputs the schedule insertion by insertion and the program gives coverage and frequency week by week You may plan your schedule to maximise coverage within the campaign period The main features of the program are Simple to use Fully integrated into MediaPlanner so you only need one program Gives coverage week by week and over the full campaign period Compares coverage achieved during the campaign period with coverage ultimately achieved Gives the coverage build for individual insertions MediaPlanner for Multi Media This program is a one stop shop for multi media planning The program has been expanded from our original Mediaplanner program to enable multi media planning Our clients therefore feel comfortable in using a program that they are already very familiar with The program can be used with various Multi Media Surveys EMS PAX and the TouchPoints Integrated Database Abilityto plan different media within the

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/multimedia/all-mediaplanner (2015-12-30)
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