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  • Multibasing | Telmar France - the FUTURE of Media Planning
    Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Multimedia Advertising Software Multibasing MultiBasing MultiBasing is an exciting new data integration technique patent pending developed by Telmar for bringing together audience currency databases with product and lifestyle databases for media planning analysis and optimization With MultiBasing users can now use real planning and buying target audiences for television and other media instead of just standard demographics A combination of MRI and Nielsen data can be used to produce television plans on product targets lifestyle characteristics or traditional demographics MultiBasing takes advantage of surrogate measures of media on single source surveys to determine whether TV programs cable channels radio stations or other media have any special leverage for a particular marketing target group that is any leverage that is not accounted for by demographics because it s due to people s product usage interests or lifestyles Global advertisers are increasingly demanding that agencies adopt an integrated approach to planning their advertising campaigns MultiBasing provides Currency audience ratings and duplications for all main media Product and lifestyle target groups not just demographics Total preservation of all statistical relationships in each survey Superior alternative to respondent level fusion MultiBasing is available through eTelmar Crosstab TVPlan and InterMix media optimization modules Telmar s new TVPlan with patent pending MultiBasing represents the newest and most exciting milestone in media planning software TVPlan provides reach frequency and schedule optimization against real product users with Telmar s MRI Nielsen integrated data set Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/multimedia/multibasing (2015-12-30)
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  • TV Advertising Software | Telmar France - the FUTURE of Media Planning
    Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies TV Advertising Software TV Advertising Software With some markets still watching an average of 30 hours week TV is still King and agencies and advertisers have to know how to make best use of the increasing fragmentation and use of playback devices such as PVRs Agencies can use Telmar for Planning local or national strategy allocation Ebb and flow Local delivery of national plans Optimization or Local or national planning depending on their market s data and norms Telmar knows that TV planning needs offer differ between markets and therefore ensures that each market has a system that meets the needs of the market TV systems functionality extends depending on data availability and market norms Your local regional office can help assist you with laying out a market specific plan BreakTime for TV The Media Planning Suite for TV Check up Manage and Report General Sales Conditions Promotion Management Suite PROMO Improve the promotion of internal programs within a TV schedule Featured Product Consulting Telmar s international recognized

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/tv-advertising-software (2015-12-30)
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  • BreakTime for TV | Telmar France - the FUTURE of Media Planning
    Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies TV Advertising Software BreakTime for TV BreakTime for TV Breaktime TV From Briefing to Optimization What can Breaktime Do for Me this Year Provide the flexibility in planning individual markets or across markets e g generate Pan European plans Analyze traditional ratings data or traditionally product survey data such as Synovate s EMS Study Integrate planning into the reservation process View udience observed or projected across various targets Customize screen view by determining breaks dayparts and other parameters Optimize based on various constraints including maximums and minimum targets for any data item or an acceptable range in terms of GRP budget or number of spots Access all plans and programs via the web versus desktop software Sample Brief Sample Planning Screen Determine target date rates and availability etc Compare channels programs targets breaks day parts audience level reach etc Create subsets of offers For example all breaks with an audience 5 and a cost per GRP lower than 4000 Enter a Plan based on various criteria E g enter a budget per channel followed by a GRP per day

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/tv-advertising-software/breaktime-for-tv (2015-12-30)
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  • Check-up | Telmar France - the FUTURE of Media Planning
    and Services for Marketers Agencies TV Advertising Software Check up Check up Automatic Mode Offers monthly pre calculated reports on loaded targets The results screen is customizable Query Mode Generate simultaneously the synthesized tables and the scale of the spots corresponding to this synthesis Offers or Quarter Hours can be viewed in 4 ways Via General Options Stations Target Days Day Type Dayparts Specific Options Type of Break Tarif Filters filter on GRP CGRP Rates Choice of sector packages of thematic channels Reduced Offer 20 types of discounts that can be combined by logic Limited Supply 20 limited supply restrictions that can be further refined Users can customize reporting screen The Query Mode also allows analysis according to the Type or title of a program Increase of GRP Tarif CGRP of quartiles in size or strength Growth for a specific target such as Child CGRP between ages 4 10 according to school vacations View results specifically on the child offer Duration of cross breaks by month or daypart The Management Monitoring Modules allow Management of the general sales conditions by advertiser brand or a wave at the spot level Introduction of audience projections appropriate for the agency or buyer Two modes of spot selection graphical table or a Quick Grid View Grid selection allows spot selection according to A strategic buying framework Budget Station Dayparts Days Formats Program context including historical report of audience and concurrence on other channels Presence of spots on the other channels The qualification of spots according to purchase rate and other factors The version of the film Objectives Results screen allows users to view Multiple channels at the same time Evaluation performance cost vs Offer cost of each spot manage the version of the spot Synthesized results to easily follow and control the evolution of

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/tv-advertising-software/check-up (2015-12-30)
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  • Promotion Management Suite (PROMO) | Telmar France - the FUTURE of Media Planning
    Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies TV Advertising Software Promotion Management Suite PROMO Promotion Management Suite PROMO Promo planning tools work in conjunction with Asset Management and TV Broadcast systems Using a simple and intuitive interface allows channels to fluidly optimize the placement of their self promotions billboards and bumpers What Can PROMO Do for Me this Year 1 Efficiency Ensures quicker and better campaigns through optimization The Simultaneous Insertion function saves time and maximizes the placement opportunity attracting viewers to the program 2 Productivity Import schedules and programs for planning and easily export resulting plans into the scheduling workflow 3 Strategy Quickly and effectively analyze your promotional plans and those made by competitive channels users can also define case studies for the launch of new programs and or by program genre Home Careers About Telmar Press Room Contact eTelmar AMIC com

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/tv-advertising-software/promotion-management-suite-promo (2015-12-30)
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  • Radio Advertising Software | Telmar France - the FUTURE of Media Planning
    Poland Portugal Puerto Rico Qatar Rep of Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Radio Advertising Software Radio Advertising Software Whether the market measures radio with a diary Personal People Meter or a web bot Telmar loads the data Agencies can look at national and local results and even integrate radio data with a consumer study to find your real targets against any station or daypart For example tea drinkers reach on morning drive Some Telmar offices provide generic radio ratings for agencies and advertisers without data Breaktime for Radio The Media Planning Suite for Radio Featured Product Consulting Telmar s international recognized research team continually provides solutions to media challenges in all sectors Read More Mathieu Floirat Appointed Regional Manager for Telmar Continental Europe Home Careers About Telmar Press Room Contact eTelmar AMIC com International Africa Asia Australia Europe North America South

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/radio-advertising-software (2015-12-30)
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  • Breaktime for Radio | Telmar France - the FUTURE of Media Planning
    Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Radio Advertising Software Breaktime for Radio BreakTime for Radio Allows Media Agencies or Sales Houses to Build Automate Optimize Media Plans and Offer Counter Proposals Sales teams leverage available advertising space whilst closely matching their buyers requirements Analyze the Media Landscape Either in a single or multiple countries Access all the parameters dates target groups and audience data required to construct or analyze the media plan See Reach Frequency results for different scenarios by channel program target breaks etc Media sales houses can increase accuracy and efficiency by basing analysis on planning availability Input by Spot Create a plan spot by spot until all campaign objectives have been met Automatic Build by Criteria Breaks are selected according to the users choice and combination of criteria GRP coverage Automatic Build Employing Constraints Plans are automatically constructed by optimizing the selected criteria GRP Coverage at x whilst also applying constrains to closely match clients requirements day part spread days exclusions channel or programs preferences Evaluation Construct and evaluate the plan

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/radio-advertising-software/breaktime-for-radio (2015-12-30)
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  • Outdoor Advertising Software | Telmar France - the FUTURE of Media Planning
    Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Outdoor Advertising Software Outdoor Advertising Software Agencies have more outdoor vendors to choose from everyday No longer simply bus shelters and billboards Out of Home media has expanded to mean everything from Digital Billboards to Pizza boxes and agencies and advertisers need a way to quantify and measure this media as they do the others Clients benefit from the research team s world renowned thought leadership and sophisticated tools including GIS mapping Telmar s recent Alliance with Outdoor specialist Cuende Infometrics in Spain has allowed both companies to offer operators and agencies even more robust systems around the world Quantum An Out of Home Media Research Currency System Featured Product Quantum Powered by CUENDE Infometrics S A Telmar s Quantum Outdoor An OOH tool for Operators Read More Mathieu Floirat Appointed Regional Manager for Telmar Continental Europe Home Careers About Telmar Press

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/outdoor (2015-12-30)
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