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  • Quantum | Telmar France - the FUTURE of Media Planning
    Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Outdoor Advertising Software Quantum Quantum Powered by CUENDE Infometrics S A Telmar s Quantum Outdoor An OOH tool for Operators and Agencies Welcome to the world s most robust Outdoor Advertising Planning Software Recently selected to be the UK s tool of choice by Postar and coming soon in the U S Quantum brings to agencies and operators the one tool adaptable to any market Of course many of the features below depend on the data provided in your market If you would like a more robust outdoor study in your market Telmar can help with that too See below a list of basic features See what Quantum offers 1 Inventory Management Inventory of Boards Demographic Data Digital Maps Postal Codes VAI for relevant markets 2 Panel Site Selection 3 Target Audience Selection Create any single compare multiple targets 4 Panel Audience Evaluation Create multiple plans See metrics such as Reach GRPs Frequency CPT etc based on targets affinity or impact by region Search Rank on multiple Criteria 5 Outputs Maps Tables XML files pdf Powerpoint or email 6 Mapping Access Free Internet Google Microsoft maps 7 Trading Communication Secure communication channels between buyers and sellers Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/outdoor/quantum (2015-12-30)
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  • Print Media Advertising Software | Telmar France - the FUTURE of Media Planning
    Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Print Media Advertising Software Media Advertising Software for Print and Digital Publications With hundreds of magazines and newspapers plus the addition of on line publications planners have more options than ever before How best to plan a print plan for their target With Telmar s planning systems planners have all the tools they need to build a schedule that achieves any number of reach frequency impression or budget goals even creating prototypes for publications not yet measured Print Planning optimize plan multi schedules or rank the top titles Run Cumulative Coverage and What If Scenarios which challenge users to find the best plans at the 2 insertion level and also helps then modify a plan when budgets tighten Combine the print and web edition of a periodical to find the combined reach Print Planning with Time Using on sale date or cover date see how reach builds over an extended period due to pass along readership doctor s offices etc MediaPlanner Media planning for respondent data Timeplan Weekly audience accumulation system Featured Product

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/print-media (2015-12-30)
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  • MediaPlanner | Telmar France - the FUTURE of Media Planning
    Basis Telmar s MediaPlannerROI provides a hands on tool designed to show the direct effect on sales volume when changing advertising media variables Totally customized to the analytic needs of our clients various data sources are used as inputs to marketing mix models Telmar s MediaPlannerROI now brings a complete set of custom analytics tools for dynamic marketing and media mix modeling for all channel and communications planning Telmar leads the industry in the area of marketing and media mix modeling and in our independence from data models and platforms Any client supplied data can be integrated into the MediaPlannerROI model The process begins by integrating internal and external marketing data and media databases Client marketing data agency media planning information and general market indices are integrated for continuous and dynamic marketing media measurement to boost efficiency effectiveness and accountability Functionality Includes Tactical media planning with an ROI perspective Allocation of units within a schedule across media with the ability to see the resulting weekly ROI Work at a channel or vehicle specific level Roll up to media type level Compare historical plans and ROI to future planning scenarios With MediaPlannerROI you can quantify ROI on a continuous basis rather than calculate one ROI for the year To the agency and advertisers Telmar s MediaPlannerROI offers a new marketing media analytics profit center that diminishes the risk of placing marketing analytics solely in the hands of Marketing Mix Specialists when the results influence advertising spend Agencies can now participate in the overall communications of the advertiser rather than just media To the advertiser you can offer a dynamic marketing mix model that is available on demand and is better faster and cheaper Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/print-media/mediaplanner (2015-12-30)
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  • Timeplan | Telmar France - the FUTURE of Media Planning
    Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies Print Media Advertising Software Timeplan TimePlan Telmar s TimePlan is a weekly audience accumulation system for print vehicles TimePlan performs week by week audience accumulation analysis for print campaigns based on insertions in specific issues Vehicle audience data used in TimePlan based on targets defined by the client is generated by Telmar s TNT respondent data tabulation system Choice of sources for audience accumulation curves include Mediamark Research Inc MRI by subscription Generic Telmar curves included Custom or proprietary audience accuTimePlanmulation data that clients provide Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple keyword interface TabX Crosstab program with ability to drag codes and drop them into the grid with instant results Consulting Consulting Telmar Processing Service TPS

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/print-media/timeplan (2015-12-30)
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  • On-Line Advertising | Telmar France - the FUTURE of Media Planning
    Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies On Line Advertising Internet Advertising Even though more money continues to shift online Internet advertisers are more and more pressed to prove the value of their choices What makes one site better suited to your brand than the millions of others present on the Web Telmar can load any data in your market necessary to make an educated decision You ll also be able to combine Web sites set frequency caps so you don t keep reaching Jim who logs in 50 times day and see the Internet s strength combined with other media Through what Telmar calls Persona Planning users not only access Web data but new metrics as well Daily Reach Daily Frequency Sociability Reach Velocity and Receptiveness all play an increasingly important role as consumers increasingly create and carry advertising messages For example how can you use Twitter and Facebook to allow users to move your brand for you What social media if any makes the most sense Telmar is committed to helping you answer these questions WebPlanner Online advertising campaign analysis tool

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/web (2015-12-30)
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  • WebPlanner + | Telmar France - the FUTURE of Media Planning
    Telmar for MEDIA SELLERS Contact javset Media Planning Home Products and Services for Marketers Agencies On Line Advertising WebPlanner WebPlanner WebPlanner is a complete schedule analysis tool for on line advertising campaigns WebPlanner was designed for media professionals or anyone planning web campaigns who wish to view the web as a traditional medium rather than a direct response medium Either individual site centric estimates of the number of visitors to a site can be used or syndicated sources such as comScore Media Metrix or Nielsen NetRatings can be tabulated directly Syndicated data includes daily weekly and monthly audience build Four easy steps to a complete analysis Build own sites using the Website Builder Automatically build a plan to an impression goal or budget Tailor estimates using media impact factors All parameters may be user modified Mix and match own estimates with syndicated estimates Individual site reach total and schedule reach Related Products Segmentation Analysis Chaid Analysis Recognize relationships between users and demographics Cluster Analysis Group people into similar attitudinal or behavioral types Correspondence Graphical correspondence mapping Crosstabbing P Maps Graphic display of crosstabs Segmentation Analysis TNT Crosstabulation analysis tool Data Search ReSearch Guru Extract valuable survey data using a simple

    Original URL path: http://www.telmar.fr/products-for-marketers-agencies/web/webplanner (2015-12-30)
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  • Consulting | Telmar France - the FUTURE of Media Planning
    Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Consulting Consulting Telmar s international recognized research team continually provides solutions to media challenges in all sectors all markets and for all media Telmar provides a complete and phased approach to consulting which includes 1 Discovery Process Understanding 2 Architecting Analysis Problem Solving 3 Deliverables Actionable Insights Software Solutions Telmar s Global Consulting Services For Agencies Data Integration e g Combine a consumer survey with an Internet survey Media Prototyping Create an estimate for a website magazine etc not yet measured Service Bureau analytical services reports When short staffed let Telmar do your runs for you Market Segmentation use CHAID or Clustering to identify segments Benefit from our analytics experts who can help you better understand your target ROI Planning Custom projects to prove Return on Investment Client Specific Projects Share with us your latest media challenge Media Owners Revenue Management Automate many daily manual tasks Free overall advertising capacity Pricing Recommendations Advanced Analysis and Forecasting using Historical Data Client by Client profitability analysis Information Management when new data sources currencies arrive in the market Telmar can help you easily adapt Reach and Frequency engines sales house websites Media Marketing especially for converged media properties Media Industry Large Scale Modeling Projects E g you want to create a new data currency Media Research Design and Implementation of Surveys Advertisers ROI Ad Impact Modeling Matched Panel Studies General Examine Data Related work practices looking for inefficiencies Data Assimilation How is information being used Targets can be standard demos buying targets or Telmar generated clusters Contact Us Region Worldwide North America USA Canada Netherlands South Africa Asia Shanghai Hong Kong

    Original URL path: http://www.telmar.fr/consulting (2015-12-30)
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  • Telmar Processing Service (TPS) | Telmar France - the FUTURE of Media Planning
    Rico Qatar Rep of Ireland Russia Rwanda Saudi Arabia Senegal Serbia Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home Consulting Telmar Processing Service TPS Telmar Processing Service TPS Telmar Media Experts Answer Your Questions and Provide You Reports in Just Hours We invite our clients to benefit from Telmar s rapid TPS Service Telmar experts with an average of 7 years experience put solid media fundamentals and their knowledge of the software to work for you Today ask us to Do media runs for you Create prototypes for media not yet measured Fill in for a staff member unavailable Create reports Load your proprietary studies Run Cluster CHAID or other segmentation analysis With over 40 years of media expertise you can feel confident that your work is in good hands Contact us now For longer term projects please see www telmar com consulting Home Careers About Telmar Press Room Contact eTelmar AMIC com International Africa Asia Australia

    Original URL path: http://www.telmar.fr/consulting/telmar-processing-service-tps (2015-12-30)
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