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  • Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data | Telmar France - the FUTURE of Media Planning
    suite of media planning services Telmar s integration of Eyes On data allows advertisers planners and buyers the opportunity to fully realize the impact of outdoor advertising Using the Eyes On Data in Telmar systems clients can use traditional media metrics such as reach average frequency TRPS and compare cost efficiencies using CPMs and CPPs These industry standard measurements for Out of Home facilitate bringing outdoor into the media mix Telmar is the first to apply science to the TAB s site level data and adapt it into a media planning system that is fully compatible with all other media platforms said Stanley Federman CEO Telmar We re delighted to provide media owners and buyers alike with a system to properly integrate this powerful media Before the Eyes On metrics Outdoor as a category struggled with measurement now it is a level playing field Media planners have always been challenged by a lack of standardized measurement when integrating OOH into multi media campaigns said Andrew Marcus VP Research for Clear Channel Outdoor Telmar recognized the need to put OOH in terms consistent with the advertising media industry In order for operators to provide their clients with plans that fully integrate OOH they needed fully compatible metrics In partnership with MRI GFK Eurisco Telmar worked on the initial TAB Eyes On ratings which improved the way previous metric systems measured audiences likely to see an outdoor ad with rich demographic and ethnographic data Telmar brought data from a variety of sources including recorded pedestrian traffic circulation and travel surveys together and applied a scientific method to the raw data About Telmar Telmar is a world wide leading supplier of advertising and media information software and services Telmar s 10 000 users across 85 countries include many of the world s leading

    Original URL path: http://www.telmar.fr/telmar-first-to-avail-media-planners-of-traffic-audit-bureau-tabs-eyes-on-data (2015-12-30)
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  • Telmar’s First Client in Cameroon!! | Telmar France - the FUTURE of Media Planning
    Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Telmar s First Client in Cameroon Posted by admin on Friday May 28 2010 Leave a Comment Telmar has the pleasure of welcoming IMPACT MEDIA While Telmar has had clients in Africa for 25 years including South Africa Zimbabwe Nigeria and Kenya IMPACT MEDIA is the Company s first francophone African client As such they will be served by Telmar s Paris office Mathieu Floirat Executive Director of TelmarPeaktime France said Telmar will load IMPACT MEDIA s proprietary studies in radio and television while providing them with media planning advertising software IMPACT will be able to analyze and optimize their data giving them a sizable competitive advantage in Cameroon Share and Enjoy Filed under Telmar News Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent Comments Categories Big Ideas Media Guru Bytes Telmar News Archives February 2011 July 2010 June 2010 May 2010 April 2010

    Original URL path: http://www.telmar.fr/telmars-first-client-in-cameroon (2015-12-30)
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  • Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), honoured as Advertising Achiever of the Year at this year’s AdReview Awards | Telmar France - the FUTURE of Media Planning
    Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Gordon Patterson Group Managing Director of SMG Starcom MediaVest Group honoured as Advertising Achiever of the Year at this year s AdReview Awards Posted by admin on Friday May 28 2010 Leave a Comment Marketingweb 29 April 2010 Congratulations to Gordon Patterson Group Managing Director of SMG Starcom MediaVest Group who was honoured as Advertising Achiever of the Year at this year s AdReview Awards Apart from driving the successful SMG media group as Vice President of the Audit Bureau of Circulations ABC Patterson has made massive contributions to innovation and maintenance of print audit standards at in the ABC Over the past decade both in terms of quality and accessibility of data Patterson s influence has resulted in a significant and positive impact on print media planning in South Africa He has been instrumental in more frequent and accessible ABC reporting advanced transparency and of course the introduction of core circulation single copy sales and subscriptions accompanied by the introduction of the core circulation functionality on Telmar With Patterson driving core circulation from an ABC point of view the print industry is now able to read circulation statistics as core circulation and analyse schedule performance based on accurate figures and compare apples with apples His insight and leadership at the ABC has also been recognised by the global ABC fraternity with the integration of core data circulation into Telmar being on the verge of becoming a global standard another media first for South Africa and the ABC Share and Enjoy Filed under Telmar News Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent

    Original URL path: http://www.telmar.fr/gordon-patterson-group-managing-director-of-smg-starcom-mediavest-group-honoured-as-advertising-achiever-of-the-year-at-this-years-adreview-awards (2015-12-30)
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  • PRODUCT UPDATE: ReSearch GURU brings you Ready Reports | Telmar France - the FUTURE of Media Planning
    Singapore Slovak Republic Slovenia South Africa Spain St Kitts and Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset PRODUCT UPDATE ReSearch GURU brings you Ready Reports Posted by admin on Friday May 28 2010 Leave a Comment Ready Reports available on ReSearchGURU allows users to create their own customized reports Then next time they login Guru generates prepared reports and graphs meeting their exact needs Since Agencies and sales houses obviously benefit from this new feature We also see great benefits for our research company clients who upload new will now be able to upload and distribute new studies themselves For those new to ReSearch GURU this product provides an easy as Google way of analyzing your data Key word search and single click graphs make ReSearch Guru the best way to ask your database a quick question Other enhancements include Word Completion Intuitive Graphing and increased PowerPoint customization Give us a shout to find out more WORD COMPLETION Intuitive Graphing Resizable table columns Quick sort tables by clicking column headings Sort report table independently from chart sort order Change column order via drag drop Highlight or filter report table based on user defined criteria Custom PowerPoint Exports Now a choice of different colour backgrounds for PowerPoint chart and table exports Share and Enjoy Filed under Telmar News Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in the image above required Recent Comments Categories Big Ideas Media Guru Bytes Telmar News Archives February 2011 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 Home Careers About Telmar

    Original URL path: http://www.telmar.fr/research-guru-brings-you-ready-reports (2015-12-30)
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  • Alliance Between Telmar & Mereo Makes Revenue Management Global | Telmar France - the FUTURE of Media Planning
    in France together the two companies will offer revenue management to media owners of Outdoor Radio Print TV and Internet around the globe The concept of Revenue Management is simple just as seats are perishable on plane so are seconds on a station or even banner space on the first page of a website With Revenue Management tools Sales Houses representing any media can save time reduce costs maximize revenue optimize space consumption free overall advertising capacity reduce operational costs and improve the service quality provided by the Sales House to the Media Buyer Media owners can use the systems to their benefit in both strong and weak economies to predict gradeessaywriter co uk and maximize revenue Revenue Management solutions serve Sales Houses at above and under capacity Clients have saved up to 50 of employee time increased their revenue by 5 or more and saved up to 25 of airtime through more efficient spot placement Mathieu Floirat Executive Director of Telmar Peaktime France commented Telmar s strong global presence and reputation for all media software services is well positioned to offer Revenue Management through its global offices Mereo led by Founder and CEO Abraham Toledano who started his company in 2000 and has captured much of the outdoor market in France has also been successful in broadcast and print revenue management According to Toledano With Telmar s alliance we have the opportunity to leverage revenue management and media expertise skills from both companies so as to expand our offer and improve our service to advertising sales houses and to become a key actor of revenue management worldwide We re very excited that Telmar and mereo have joined forces and can now use their combined strengths resources and talent to deliver further value to media owners businesses Many stations and sales houses have yet to take advantage of Revenue Management Who wouldn t want to know how to manage their inventory better and to their financial benefit said Stanley Federman CEO and Chairman of Telmar Group Inc As part of the alliance Telmar will market the combined software platform in all of the markets it serves including Asia Europe uk the Middle East North America and South Africa Mereo and Telmar have extensive experience working with some of the top companies in their respective markets and together now offer more a comprehensive solution for revenue management and optimization across a broader range of media The suite of products will continue to be rolled out over the next 12 months About Telmar Telmar is a world wide leading supplier of advertising and media information software and services Telmar s 10 000 users across 85 countries include many of the world s leading advertising agencies publishers broadcasters and advertisers For advertisers and advertising agencies Telmar provides software for survey analysis data integration media planning and optimization and more For publishers and broadcasters Telmar offers the ability to collect store and manage media research for revenue management and optimization Telmar has offices around

    Original URL path: http://www.telmar.fr/telmar-and-mereo-announce-alliance-to-create-globally-available-media-revenue-management-systems (2015-12-30)
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  • Postar Signs with Telmar UK for New Out-of-Home Software | Telmar France - the FUTURE of Media Planning
    planning systems to Telmar The company was selected following a keenly fought competitive tender Telmar s appointment marks a key stage in the 10 million investment programme into Postar that harnesses the power of hand held GPS technology to track consumers precise journey patterns and the posters they see Set to go live in 2010 planners will be able to access the detail provided by 10 000 weekly GPS travel studies increasing the accuracy of out of home measurement and providing sophisticated audience targeting tools from subscribers desktops James Whitmore Managing Director of Postar said Telmar was chosen for the task following a competitive tender winning over the committee with their forward looking plans for outdoor planning We were particularly impressed by their ability to combine the expected reach frequency calculation with a GIS system and an inventory browser that allows automatic selections of panels based on the desired level of communication Users will be able to plan across environments and will have the ability to optimise campaigns against specific target audiences The new software will play a critical role in providing access to the data generated about journey patterns and out of home media Alex Maddox from Telmar said Telmar is thrilled by Postar s appointment We have huge respect for Postar s history of outdoor research leadership and will fully support that leadership with the world s most advanced professional and user friendly outdoor planning and buying system and ongoing support To ensure a successful delivery Telmar has combined its outdoor research modelling systems development and support services with that of the Cuende organisation a leading Outdoor technology developer The new system is expected to provide some of the most detailed geographic information systems based on the NAVTEQ road network that currently power some of the most sophisticated

    Original URL path: http://www.telmar.fr/postar-signs-with-telmar-for-new-out-of-home-research-planning-tool (2015-12-30)
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  • Russia Today TV | Telmar France - the FUTURE of Media Planning
    Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Russia Today TV Posted by admin on Wednesday February 3 2010 Leave a Comment Telmar has been in Western Eastern Europe for over 30 years and is pleased to welcome its first Russian Client RT Channel wants you to know they are a 24 7 news channel broadcasting across 5 continents in more than 100 countries Their coverage focuses on both international and Russian headlines giving an innovative look at the stories that affect the lives of their viewers RT has bureaus all over the globe in New York and Washington London and Paris Delhi and Tshinval allowing them to move beyond the bare facts and demonstrate how any story can be another story altogether According to Nielsen Media Research in 2008 the monthly audience among those who have access or are aware of RT s broadcast on Time Warner Cable in NYC exceeds that of BBC America by 11 Their audience in six European countries including Great Britain Germany and France exceeds 7 million viewers according to Synovate Research in 2009 RT s open unencrypted signal can be received from over 17 satellites allowing millions of viewers on all continents to tune in RT is available in major cable networks in Europe Asia North and South America and Australia Their channel offers high quality broadcast on the Internet at www rt com The best news reports stories and programs can be found in special RT section on YouTube RT will be working with Telmar s London Office to address their marketing and advertising research questions http rt com Share and Enjoy Filed under Telmar News Tagged with Comments Click here to cancel reply Name required Mail will not be published required Website Characters in

    Original URL path: http://www.telmar.fr/telmar-welcomes-rt-channel-1st-russian-client (2015-12-30)
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  • TabX | Telmar France - the FUTURE of Media Planning
    Nevis St Lucia Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Trinidad and Tobago Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Worldwide About Telmar Telmar for MARKETERS AND AGENCIES Telmar for MEDIA SELLERS Contact javset Media Planning Home TabX TabX TabX is yet another edition to Telmar s pure web platform Just as ReSearch Guru users can access the program anywhere they have access to the internet Telmar s TabX is not your typical crosstab program Users can simply click to drag codes and drop them into the grid with instant results The intuitive nature of the program takes the messy coding out of your hands by providing simple coding dialogue boxes TabX provides Drag Drop coding simple or complex with instant results In depth searching Sorting and ranking of results Effortless editing no more than a single click Graphing Exports to Excel Feedback window That s right you can give us your comments on the program anytime you want Point and click crosstab insightful design instant reporting VISUAL Reporting One click further and users are able to generate impactful graphs and charts to be exported straight into presentation software Graph Example Magazine Audience 000 Figures for

    Original URL path: http://www.telmar.fr/tabx (2015-12-30)
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